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Revolutionising Men’s Wellness: How Sukham is Transforming Post Shark Tank

Revolutionising Men’s Wellness: How Sukham is Transforming Post Shark Tank

The entrepreneurial reality show Shark Tank India has been a game-changer for many startups, and Sukham is no exception. Our appearance on the show was more than just a pitch for investment; it was a transformative experience that reshaped our perspective as a men’s sexual wellness brand. We stood firm with a vision to revolutionise men’s sexual wellness and for that, our founders, armed with data and determination, presented Sukham as a brand that merges the ancient wisdom of Ayurveda with modern scientific research. We showcased our product lines, thoughtfully categorised for those seeking to enhance their intimate experiences (‘For the greedy’) and for those in need of solutions to health concerns (‘For the needy’).

Innovation in Clinical Trials: The Triple Trituration Technique (TTT-120)

At Sukham, we’re revolutionising the future of men’s wellness with our groundbreaking Triple Trituration Technique (TTT-120). This innovative process is a modern interpretation of the ancient Ayurvedic practice of ‘Bhavana’, designed to enhance the potency and efficacy of our herbal supplements.

Understanding TTT-120: A Three-Step Process

Understanding TTT-120: A Three-Step Process

Purification and Concentration:

  • The first step involves purifying the raw herbal ingredients to eliminate any impurities and toxins. This ensures that only the purest form of the herb is used for further processing.
  • Following purification, we concentrate the herbs to increase the levels of active compounds. This concentration is crucial for achieving the desired therapeutic effects.


  • The second step is the actual trituration process, where the concentrated herbs are ground into a fine powder. This is done with precision and care to maintain the integrity of the medicinal properties.
  • The grinding is performed under controlled conditions to prevent any loss of efficacy due to external factors like heat or moisture.

Triple Enhancement:

  • The final step is what truly sets TTT-120 apart. We repeat the trituration process three times, each time enhancing the herb’s properties threefold.
  • This repetitive grinding technique not only increases the surface area of the herbs for better absorption but also potentiates their therapeutic qualities, ensuring maximum benefit for the user.

The Outcome: Clinically Trialled Supplements

The result of this meticulous process is our range of clinically trialled supplements. Each product released under the TTT-120 process has undergone rigorous testing to validate its efficacy and safety. We’ve taken the extra step to ensure that our supplements meet the highest standards of quality and deliver on their promises.

By adopting the TTT-120 process, we at Sukham are not just adhering to our commitment to transparency and quality; we’re also honouring the rich heritage of Ayurveda while embracing the advancements of modern science.

This innovative approach is a testament to our dedication to providing men with reliable, effective, and natural wellness solutions. The Triple Trituration Technique is just one of the many ways we’re setting new benchmarks in the industry and leading the charge in men’s sexual wellness.

Our Belief System: Knowledge Before Purchase

Our Belief System: Knowledge Before Purchase

At Sukham, we are thinkers. We believe in sharing knowledge and empowering our customers with information. Our philosophy has always been to encourage our customers to consume knowledge first, and then make an informed decision about their purchase. Transparency isn’t a new concept for us; it’s been our foundation from the start and continues to guide our actions.

At Sukham, we are more than a brand; we are educators in the realm of men’s wellness. Our belief system is rooted in the idea that knowledge is the precursor to empowerment and informed decision-making. This philosophy is woven into every aspect of our operations, from product development to customer engagement.

Empowering Through Education 

We prioritise educating our customers about men’s sexual wellness. Our approach is to provide comprehensive information, allowing individuals to understand their health better and make choices that are right for them. We share content that ranges from the basics of sexual health to the intricacies of Ayurvedic remedies, ensuring that our customers are well informed before they make a purchase.

Content That Cares 

Our content is designed to be engaging and accessible, breaking down complex medical jargon into language that everyone can understand. We believe that by sharing knowledge, we can dispel myths and encourage a more open dialogue about men’s health issues.

Transparency as a Core Value 

Transparency has always been at the core of Sukham. We openly share our processes, from how our products are made to the results of our clinical trials. This transparency builds trust with our customers, showing that we have nothing to hide and everything to share.

The Sukham Community 

We foster a community where questions are encouraged, and knowledge is shared freely. Our forums and social media platforms are spaces for learning and exchange, where customers can connect with experts and with each other.

Continuous Learning and Improvement 

We are committed to continuous learning and improvement. We stay updated with the latest research in men’s sexual health and reflect this in our products and educational materials. Our customers’ feedback is invaluable, helping us to refine our offerings and information.

Our journey on Shark Tank India may not have ended with a deal, but it did ignite a renewed commitment to our mission. We’re focusing more than ever on delivering a transparent process, from sourcing ingredients to sharing clinical research and customer testimonials. We want our customers to feel confident and informed every step of the way.

Addressing the Larger Issue

Addressing the Larger Issue

Anupam’s observation on the show highlighted a significant issue: the reluctance to openly discuss men’s health problems. We recognise this challenge and are addressing it head-on. The challenges in men’s sexual wellness are multifaceted and often go unspoken. A significant number of men suffer from sexual health issues, yet the silence around these topics persists. Here, we shed light on the statistics that illustrate this silent struggle:

Erectile Dysfunction: A Widespread Concern

The Silence Around Sexual Health

  • Nearly half of men aged 25 to 45 feel uncomfortable discussing sex-related concerns like ED or STDs with their doctors.
  • This discomfort leads to a significant gap in communication, leaving many men without the support or treatment they might need.

Gender Disparity in Addressing Intimate Problems

  • While women’s intimate health issues have gained more visibility and support, men’s sexual wellness often remains in the shadows.
  • The disparity in treatment and discussion around intimate problems is a barrier to achieving gender equity in healthcare.

These statistics not only highlight the prevalence of sexual health issues among men but also underscore the urgent need for open dialogue and equitable treatment options. By bringing these issues to light, we aim to foster a more supportive environment where men can seek help without fear of judgment or stigma. 

Proven Data and Efficacy Reports

We understand that our customers deserve to know what they are putting into their bodies and the science behind it. That’s why we’re doubling down on our efforts to provide all the proven data and efficacy reports. Our products are backed by rigorous NABL-Accredited Lab Tests, and we boast an impressive success rate of 83%. We’re not just about claims, we deliver evidence-based results.

We’re listening to your experiences, learning from your insights, and implementing your suggestions to improve. This ongoing dialogue has been instrumental in shaping our products and services.

Moreover, we’re excited to announce that we are beginning our clinical trials, which are being conducted in accordance with the guidelines set by the Clinical Trials Registry – India (CTRI). These trials are designed to scientifically validate the efficacy of our products, ensuring that you have access to treatments that are not only natural and safe but also clinically proven.

This commitment to transparency and scientific rigour is what sets Sukham apart as a pioneer in men’s sexual wellness. We’re not just creating products; we’re building a legacy of trust and health that stands the test of time and science.


Sukham is on a mission to revolutionise men’s sexual wellness with a transparent, data-driven approach. We’re here to provide not just products but peace of mind, ensuring that every man has access to safe, effective, and trustworthy wellness solutions. Shark Tank India was just the beginning; the real work starts now, and we’re ready for it.


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